5 Web Design Trends Of 2023 From A Web Design Company In The Uk

Are you planning to revamp your website in 2023 or build a new one from scratch? Then you have to read this article till the end. In a time when customers are bombarded with information every second and want everything at lightning speed, a sluggish website reflects poorly on your brand. A slow and poorly made website can drive away customers. A web design company in the UK can assist you in creating a responsive website that retains customer attention. Here are five web design trends in 2023 to boost web traffic this year:

1. Parallax scrolling: Some may say that parallax scrolling is an old trick from the book, and it is true. But it is still relevant in 2023 as more brands are striving to create visually interesting websites. It adds a certain depth and dimension to your page. In parallax scrolling, the elements on the webpage move at different speeds. Nevertheless, it is vital that you do not overdo it, as it can overwhelm and scare off website visitors.
2. Bold typography: Bold and quirky typography can be a game-changer for your website. You can pair them with simple sans-serif fonts and make a lasting impression on the website visitor. You can also use bold fonts to give out important information that you will want your customers to notice right away, such as discounts, flash sales and new product launches.
3. Dark mode: Since most people spend a major portion of their days staring at screens, they prefer visuals that are soothing to the eyes, such as dark mode. Her bright-coloured texts are displayed on darker backgrounds, usually black. The dark mode also helps in saving battery life, which is an added advantage for users. Although dark mode may not be ideal for your website, it is surely up for consideration.
4. Gamification: This trend has been around for a few years and is expected to grow in 2023. In gamification, you use fun elements like leaderboards, scorecards, etc., that engage the customers. It usually motivates the website visitor to engage with your website, such as signing up for your email list in exchange for points they can use later. However, you must ensure that the gamification components are relevant to your business and the customers.
5. Augmented reality: Want to enhance customer experience on your D2C cosmetics website? Augmented reality (AR) is a cutting-edge technology that will make its way to several websites this year. AR enhances reality, where website visitors can virtually try on lipstick shades and select the perfect colour based on their features.

Wrapping up:

All things said and done, for your awesome website to be visible to your audience and rank high on SERPs, SEO is of the utmost. An SEO company in Birmingham, like Nhance Digital, helps you optimise website SEO so it appears on the top in Google searches. Our SEO experts are abreast with all the latest Google updates and SEO trends. Therefore you get an aesthetically pleasing and functional website without having to look further.