Job Description

Looking for a Social Media Expert to carry out and monitor social media initiatives and implement successful marketing strategies for our company as well as for our clients

Responsibilities and Duties

• Create presence on various social media platforms like Facebook, LinkedIn, Instagram, twitter etc. for our clients, worldwide
• Increase Likes, Followers, Connections etc. in various platforms
• Create engaging content (banners, posts, photos, video, GIFs etc) for all the social media platforms
• Analyze user engagement on website and social media platforms (e.g. click-through, bounce rates)
• Create analytics report of traffic and user engagement from all social media platforms
• Help build and support new and innovative strategies like optimizing keywords, #Tags, Content etc.
• Identify current trends, trending content, prevailing #tags etc and engage our clients with the flow
• Identify habits of our online customers and suggest ways to reach a broader audience
• Maintain a cohesive strategy across all platforms to increase brand awareness of our clients
• Coordinate with SEO Team and Business Development Team to design advertising campaigns
• Ensure timely responses to customers and follow-ups on queries and comments
• Research how emerging social networks and features can benefit our company
• Advice and update our company’s social media packages offered to our clients
• Advice on our company’s social media policies as and when necessary

Qualifications / Experience

• Proven working experience of 2 to 3 yrs in social media marketing or as a digital media specialist should only apply
• Hands-on experience handling social media platforms and digital marketing campaigns
• Excellent consulting, writing, editing (text and photo), presentation and communication skills
• Experience of using social media management tools, like Buffer and Hootsuite is desirable
• Positive attitude, detail oriented approach and customer focused
• Good multitasking and organisational ability will be beneficial
• Understanding of SEO, keyword research and Google Analytics will be an added advantage
• Ability to identify target audience preferences and trends
• Excellent command over English is a must
• Salary will be at par with experience