The Overlooked Benefits of a Responsive Website
As a reputed WordPress web agency in London, NHANCE Digital often discusses responsive web design. Whilst many companies have recognised the need for responsiveness in their website design, most still miss out on several overlooked benefits of online presence that can make a tremendous difference.
1. Better Experience for the User
A responsive website automatically adapts to fit perfectly on any screen size, thus ensuring seamless user experience on every device. This ensures that your visitors can browse through your website comfortably, irrespective of the device they are working on – desktop computer, tablet, or smartphone. Greater engagement, longer time spent on sites, and higher conversion rates occur with positive user experience.
2. Improved Search Rankings
Search engines such as Google prefer responsive mobile-friendly sites. Invest in responsive web design and you may benefit from enhanced search rankings and more organic traffic. More visibility through better search rankings equals more potential customers and higher brand awareness.
3. Increased Conversion Rate
A responsive website can really make a difference in your conversion rates. It has been reported in studies that mobile users tend to perform better with form and purchase completions on mobile-friendly sites. You can drive more visitors to make actions such as registering on your newsletter, making purchases, or contacting your business by optimizing your website for mobile devices.
4. Cost-Effective Solution
Developing two sites, one desktop and the other mobile, can be very time consuming and expensive, whilst a responsive website is more cost-effective as you will only need to update one website; thus updates become much more accessible and reduce the maintenance cost.
5. Consistent Branding
A responsive website would ensure that there is consistent brand messaging and design on all types of devices, which further strengthens the brand identity and ensures a cohesive experience for customers.
6. Social Media Integration
Social media today has become a huge component of marketing in the digitally connected world. It becomes pretty convenient to add a sharing button or feed through a responsive website, which may help you increase your social media following and drive traffic to your website.
A responsive website can be your stepping stone if you want to get to the next level. Contact NHANCE Digital, a revered responsive web design agency in Liverpool, to discuss your web design needs. We will always ensure that you have an incredible website. Our team will walk you through the process and provide you with a breakdown of the costs.