Content marketing – Craft engaging content in 2021 and beyond

Approximately 88% of brands continue to rely on content marketing when it comes to promoting themselves across digital channels. If you run a business and have a well-designed website, you would want to create a powerful content marketing strategy that will help you to stand apart from the rest.

If you are just stepping into the world of digital marketing and have no idea how to create compelling content, there is no need to worry because Nhance Digital is here. We are a full-service digital marketing agency in London specialising in crafting thoughtful content pieces aligned with SEO and other digital marketing campaigns. You can avail of our content marketing services to promote your business or brand. Continue reading to know how content marketing will be implemented in 2021 and beyond.

What currently works in the content marketing sphere?

In content marketing, flexibility and adaptability have been central over the last few years. But, of course, nobody expects popular marketing methods to continue being the same because Google and other search engines are constantly releasing new updates. Also, consumer behaviour and expectations are evolving. This is why some of the trends continue whilst others fade away and make space for new trends. Here is an outline of what is presently working in the content marketing sector.

• Building communities – Since there are over millions of websites on the World Wide Web, you need to always be on the lookout for innovative ways to get noticed. In this crowded industry, you can stand out by developing a community. However, when you are crafting content to build a community, remember that it is about building trust and not pushing to sell your products or services. The blogs and articles created in this respect should be informative and engaging, not promotional.
• Optimising content for long-tail keywords – The focus was on long-form articles for a time, but over the last year, it was switched to long-tail keywords which were specific to a particular sector and also less competition. It is easier to get your website ranked on the SERPs by using long-tail keywords. You can even gain more organic traffic by optimising your content with long-tail, niche keywords. If you need help finding the keywords, rely on our team. We have the tools and expertise to help you get a list of long-tail keywords that is relevant to your niche.

Content marketing tactics in 2021 and beyond

The aforementioned tactics have been continuing since 2020. As for 2021, you need to focus on the following when it comes to crafting a winning content marketing strategy –

• Discover features – The industry bigwigs are talking about Google Discover. It was formerly known as Google Feed and over the years, it went through massive transformations. Currently, Google Discovery includes news, evergreen content and visuals. It makes use of user’s search history to offer them engaging content that is relevant to them. Since Google has become picky when it comes to selecting websites that contain content worthy of appearing on Discover, you need to augment your efforts and hire a team of experts. At NHANCE Digital, we have a strong content team and we can help you with ideating, crafting and also executing content according to specific guidelines.

• Story features – The notion of the story is known by all, especially those who are regular users of Instagram and Facebook. Even LinkedIn has started a story feature on their platform. Since it increases the chances of discoverability, Stories have gained a lot of traction. You need to develop high-quality content worthy of being featured on Stories so that everyone can access it and your brand name spreads.

Things to avoid in content marketing

• Do not limit your content to just blogs and articles. You need to diversify and craft content worthy of Google Discovery, Stories and also Snippets. Also, press releases and guest blogs can help augment your brand name.

• Do not simply rely on SEO for content promotion. Your competitors are also relying on the same to attract readers. You can come up with something new like making your content shareable so that readers can share the content across their social media channels.
So, if you are on the lookout for a professional content writing agency, do not hesitate to call Nhance Digital.