Digital marketing in 2021 – the trends impacting the industry
The global pandemic has affected every industry. This has driven businesses to realise that they ought to augment their digital efforts and also focus on a social media strategy to engage with their target audience for long-term growth.
Being a top-tier digital marketing company in London, we wish to tell you the latest trends that are impacting the digital marketing world. Stay prepared and if you need any help, know that we are here to help you.
Social media is emerging as a popular channel for purchases
Instagram, Facebook and other social media platforms are focused on creating a seamless and simple purchase path for users. This is enabling users to easily go from discovery to purchase without having to leave the platform.
It is predicted that social media commerce is going to grow beyond 2021. This is why brands need to sit up and take note. If you do not adapt to the rules of these platforms, you might lose out on a lot of potential customers.
Brick-and-mortar stores utilising digital resources
One of the best ways to engage your target audience is by creating virtual experiences and events. You need to think beyond traditional marketing techniques. One way to achieve that is by diversifying your social media activities so that you can connect with your audience. This will help you to enrich the experiences of users on your social media channels by making use of the shop and other relevant features. For instance, you can think of launching an Instagram shop to complement your eCommerce feature or physical store.
Virtual events are expected to stay
The pandemic has forced businesses to organise virtual events. However, it may have been born out of necessity, but many businesses are seeing its advantages and planning to continue this trend further. Also, due to safety concerns, nobody knows when large gatherings will be permitted. Moreover, virtual events allow businesses to open themselves up to customers who may not have attended the conventional event.
Additionally, virtual events help to eliminate issues like travel restrictions, visas, additional costs and other things that are tied up with traditional events. By eliminating these concerns, brands have found to be enjoying better participation and attendance. Brands are fetching a much higher ROI as well.
Informed buyers are inclined towards informed brands
As you must be aware, personalisation has been a major part of digital marketing over the last few years. Presently, it is evolving and entering into an age of personal commerce. This means that consumers will be capable of co-curating their experiences with their favourite brands according to their preferences.
Customers expect brands to comprehend their past purchases and share relevant information based on the data so that they can determine their next purchase.
To predict what customers want to buy and also when, it is no longer about brands meeting consumers where they are, but telling them what they want and when. Consumers expect brands to use their data properly so that their experience with the brand improves.
Live interaction is a major part of virtual events
Virtual events can make brands engage with your audience, but only if the communication is two-ways. A lot of companies make the mistake of assuming that virtual events ought to be broadcasted instead of going live.
Sure, complications may occur during a live event, but the reward surpasses the risks. Attendees are looking for engagement and they wish to communicate with their preferred brands.
Utilising the social media channels that are relevant
Nowadays, a lot of brands are seen reducing their number of social media channels. This is a bold, yet effective move. When there are multiple channels involved, brands no longer remain exclusive. Also, it can be a struggle to remain relevant on all of them. However, by opting to only be available on a few social media channels that are relevant to your brand, you can connect with your target audience better. It will help boost your brand recognition online.
Do you want assistance in surviving the competition online? Nhance Digital is the apt digital marketing agency in London for you. Connect with us to know how we can help you.