Digital Marketing Tips & Tricks to Get the Most of Online Advertising

Businesses worldwide have had to endure an enormous hit because of the COVID-19 pandemic. Since then, the way people shop has changed. At this point, in-store shopping is an inclination and purchasers are effectively shopping online. This has resulted in numerous small, medium and large enterprises going online to keep in touch with their customers.

Thanks to this monstrous expansion in Internet shopping, the competition between businesses has become quite high. Numerous brands are partnering with digital marketing agencies to stay afloat and make a difference. If you find yourself in a similar situation, allow NHANCE Digital to help. We are a digital marketing agency in the UK with adequate resources and skills to help your company become a brand online. Some of the tips and tricks that our team utilises to make the most of online advertising are given below.

Super-sophisticated targeting and in-email purchases

Email marketing has been around for a long time and it has always involved adding links to the email body which directs readers to the product page, blog post or landing page. Recently, however, the trend is toward allowing customers to make purchases inside an email marketing campaign. Also, the email campaigns are crafted around the specific Google search, purchase history, most-used apps and most visited websites of the person. We have updated our email marketing campaigns according to this trend so that the target audience can be straight away directed to the purchase page and they do not have to waste their precious time.

PWAs or progressive web apps

PWAs is a relatively new trend and it started in 2018. In 2021, adopting this option has become more lucrative than ever, especially for smaller businesses. Typically, having a responsive website was enough to give the target audience amazing browsing and shopping experience. Due to increased demands for speed and navigability, more and more businesses are inclined toward the adoption of PWAs which are an amalgamation of the benefits of a mobile app and a mobile browser. PWAs can be found easily by the target audience and they work smoothly to help them find what they are looking for. Also, PWAs launch immediately without the need for any downloading or waiting.

Chatbots

Chatbots allow brands to engage in conversations with their consumers to drive more sales and create better customer relationships. Including chatbots as a part of website design and development reduces the pressure from human associates. Chatbots allow customers to solve their issues immediately. Of course, the complicated issues are still handled by customer support. But, for basic queries, the customer does not have to call or be on hold.

Optimisation of social media shopping

The pandemic-induced lockdown in 2020 forced people to stay home and this resulted in them spending a lot of time on social media. Even though social media shopping is not a new concept, but its popularity grew exponentially during 2020 and the trend is continuing in 2021 as well. Also, the increased time spent on social media platforms gives businesses an opportunity to share their products and make a sale. Businesses can also connect with customers and find out what they want. This makes the entire shopping experience so much easier and convenient. So, having a Prestashop, Woocommerce or Shopify online store is not enough anymore. You also need to leverage the power of social media to grow your sales. From showcasing your products by uploading images and videos of your products to keeping in touch with your target audience, social media platforms make everything simple. As a digital marketing agency in London, NHANCE Digital can help you navigate the perils and challenges of social media so that you can drive your sales. You can talk to us about creating a store on social media and our team of professionals will provide you with all the guidance and help that you need.

So, are you ready to leverage digital marketing to boost your business? If you are unsure of where to start, you can reach out to NHANCE Digital. We have more than 10 years of experience in the industry and work with a highly qualified and skilled team.