Do blogs help with local SEO?

In the early days of the dot com wave, blogging was a fun, trendy way of sharing daily life activities over the internet. Now, it is a crucial part of digital marketing.

Businesses quickly understood that blogging was a great way to display their domain expertise to their visitors. As a result, organisations big and small now write blogs to engage with their audience, increase quality traffic to their website, and improve SERP visibility.

If you wonder if blogs will help with your local SEO, Nhance Digital is here for you. As one of the leading digital marketing agency based in London, we can help you jump on the blogging bandwagon and attract local audiences, setting you up as the local authority for your sector.

If you are still confused, here is why blogging is an effective local SEO strategy in the current market.

How do blogging and local SEO work hand in hand?

The importance of hyperlocal content

When blogging specifically for local SEO, you will be creating content that is specific to your region. For instance, you can write about local festivals, recent happenings, etc., focusing on how your business ties into these events. You can emphasise how your area of expertise is related to a local tourist spot or speciality or how the history of your company has direct ties with the indigenous communities in the area.

Creating such content aims to establish your business as the go-to name for the consumers in a particular area. Thus, when your blog appears as the top result for the attractions people search for, viewers will associate your business with it and will turn to you for further information on that topic.

There’s always fresh content for the website

If you have read SEO blogs online, you must have come across the fact that search engines (especially Google) love fresh content.

The blog section will be the most frequently updated part of your website, telling Google that your site is active. A local SEO company in London will leverage this technique to provide more content for search engine crawlers to index, boosting the SERP ranking in the process.

Fresh blogs are not just beneficial for higher search rankings. You gain new followers when people come to your website for information and find useful data or add value to their lives. These passive readers are most likely to become recurring visitors and, later, paying customers.

Rank for long-tail keywords specific to your domain

Since blogs are not bound by the restrictions of other forms of written content, they are an excellent platform for you to incorporate long-tail keywords specific to your area of expertise organically.

For instance, you can create content centred on popular inquiries with keywords like [service] [location]. You can also incorporate commonly used phrases in your domain as keywords. So, when people search for this keyword on Google, your blog is more likely to rank higher for that particular location.

Invite links from other trusted websites

Finally, high-quality blogs are also a great way to invite quality links from other authoritative websites in your industry. Google uses a higher number of links pointing to your website to indicate that your post contains helpful information that fulfils the search intent, pushing the rankings upwards.

You can think of backlinks as a sort of recommendation or endorsement. When you write about important topics that other players in your industry link back to, Google considers this a recommendation. As you receive more recommendations, your credibility for your sector or industry goes higher, and so does the SERP ranking.

Do you need help making blogging as a local SEO campaign?

Now that you know how blogging helps boost your local SEO presence, it is time to enlist the services of a digital marketing agency specialising in crafting content. If you do not own a blog, NHANCE Digital has an experienced team of SEO and content writing professionals who will help you take your blogging game to the next level. Already have a blog? Leverage some of the tips mentioned above to unlock your blog’s full potential and develop a space that your consumers will love.