Does Sentiment Analysis Impact Digital Marketing?
Your favourite artist launched a new album; the songs are mind-blowing. You love them. You write the nicest comments, share them with your friends, and tag the artists on your social media. From a marketing point of view, what is all this? These are your sentiments and emotions over a particular product or brand. Does analysing this sentiment have any impact on digital marketing? Hear it from a digital marketing agency in London.
What is sentiment analysis?
Similarly, your customers feel a certain way about your brand and share their opinions on social media. Analysing these emotions to understand customers’ needs, preferences and feedback is known as sentiment analysis. They can be positive, negative or neutral.
It is an effective way to evaluate written or spoken language to determine the nature and extent of the expression. Sentiment analysis gives a useful indication of how the customer felt about their experience. It is an umbrella term encompassing opinion mining, text identification, and more.
Today it is more relevant than ever, and as a digital marketing agency in London, we are here to tell you its importance and role in digital marketing.
Why is sentiment analysis important?
The key benefits of sentiment analysis are as follows:
- Improves customer service.
- Allows a better understanding of customer needs and preferences through more profound and advanced insights.
- Helps marketers discover new digital marketing strategies.
- Prepares the team for crisis management.
- Increases revenue of the organisation.
Above mentioned are the broader advantages of sentiment analysis. But how does it fit in digital marketing?
What is its role in digital marketing?
The prime function of sentiment analysis is to decode customer emotions. Whereas, often, digital marketing campaigns are the ones that give rise to those emotions. Therefore, they are entwined with one another. Today customers are not only expressive about a brand’s product or service but also about their content.
Identifying which content they enjoy or do not gives a clear guideline to the marketers. They can design similar campaigns or curate content that engages the audience. In case a campaign fails, the team can use its insights next time.
Sentiment analysis can also generate content ideas and push sales. Now, this may sound complex, but it is not. When your customers tell you what they like about your product or service, you know what to show them in your upcoming posts. Through negative reviews, you can curate content that addresses their concerns, increasing your credibility.
In the end:
As a digital marketing agency in London, we understand that amongst the several aspects of marketing, customer relationship management and sentiment analysis are two fundamental concepts in the present landscape as the customer continues to rule. However, for the king to notice your brand or product, you must be visible too. Thanks to SEO for making that possible. However, cracking the SEO code takes work. There is local SEO, on-page SEO, and off-page SEO. But which one do you need? Confused? Let the experts at an SEO agency in Sheffield help take charge today!