Ecommerce Web Design Tips for Driving Sales

Good ecommerce website design is important for turning visitors into actual customers. NHANCE Digital’s team of designers recommend a minimalistic design that make the purchase process easy, quick and hassle-free. It does not matter how great your online advertisements are, your chances of losing out of potential customers will be higher if you do not optimise your website for sales.

Here, below given are some helpful design tips rounded up by our designers to get you started on seeing more conversions.

• Keep it simple: Simple websites are consistently thought of to be more trustworthy and visually appealing when compared to visually complicated websites. If you want your ecommerce website to be optimised for conversions, you need to simplify the design. To that aim, your website design must only consist of the necessary information and you should do away with unnecessary information. Make sure to incorporate white space into the design theme. Do not include any distracting videos, images or links and have a clearly-defined call to action.

• Focus on the users: Every single aspect of your website, from contact forms to product images, are potential contributors to a user’s decision to make a purchase. So, the user should be your focus when you are making any decision regarding the design of your ecommerce website. Good user experience is paramount to the success of your website. If you already have a website, you can contact us to rate your website on navigational ease, usability and visual appeal. We will even help you with the necessary changes.

• High-quality photos: One of the primary points for online shoppers is that they are unable to see the products in person before making a purchase. You can ease this issue by making use of high-quality product images. You can even include product videos to give your shoppers much more clarity. Make sure that the images used are high-resolution as pixelation or blurriness can turn your customers away. Also, images can be taken from different angles so that your customers know exactly what they are paying for.

NHANCE Digital offers ecommerce web design services at competitive prices. If you need any help designing your ecommerce website, do not hesitate to contact us. Our design team will provide you with bespoke solutions based on your specific business objectives and budget. We can also take a look at your existing website and make sure is functioning properly.