How Can Having an FAQ Page Help SEO?

As you must already know, FAQ or frequently asked questions pages are useful from the perspective of user experience. If visitors coming to your website has a question, they can simply head over to the FAQ page and find answers to the most common questions. By having a well-written FAQ page, you can make the lives of your sales/customer service team a lot easier. However, the question here is – does having an FAQ page on your website impact SEO? Our team of SEO specialists at Nhance Digital lists four reasons why FAQ pages should be a part of your SEO strategy.

• Organic ranking: As the search engines get better at understanding the intent of the searchers, a shift can be noticed in the search habits of people. Today, more and more people are using long-tail keywords or full sentence questions to find what they are looking for. If any one of your FAQs is a match for a question, it has the chance to prominently rank. However, you cannot expect tons of organic search traffic, but the traffic that will be delivered from these pages will be highly targeted.

• Inbound links: Inbound links are invaluable when you want to establish your website as an authority in your niche. If you invest considerable time and effort in creating FAQ pages, it will become a valuable resource about the products and services that you offer. It is pages like these that have a good chance of getting linked to relevant third-party websites. As you know, the more inbound links you get, the easier it will be to convince Google of your website’s authority and credibility.

• Inspiration for blog topic: Did you know that you can repurpose FAQ pages into blog content? Every blog post is an opportunity to expand upon an answer or take a different angle on the same topic. If your blog topic is chosen from the FAQ page, you know it is a topic that people are interested in knowing more. This will help to generate more attention.

So, does your website has an FAQ page? If not, you can reach out to Nhance Digital. As a leading SEO marketing agency in Sheffield, we have a team of content writers who can craft the perfect FAQ page for your website. Moreover, we have SEO specialists to help perfect the loopholes in your existing SEO strategy.