How Digital Marketing Companies In London Can Help You Increase Footfall In Your New Restaurant

Are you planning to open your own restaurant in 2023? Food businesses primarily run on quality. However, in the modern world, you will need more than tasty chicken wings and pasta to get your restaurant off the ground. Digital marketing tactics can help you cement your place, and you can run a profitable show from the very beginning. However, as a newbie, it can take a while to identify the best practices that boost sales. Here are five digital marketing tactics digital marketing companies in London use for restaurants:

1. Leveraging seasonal discounts: Everyone loves discounts, especially during the holidays. Use email marketing, push notifications and SMS campaigns to send discount codes and e-coupons to your previous clients. For instance, when customers use the code LOVE23, they get a 10% off on Valentine’s day dinner.
2. Engaging with customers: Create a profile for your restaurant with Google, and ask your customers to leave you reviews. Once they have left a review, engage with those reviews. Express your gratitude or address their complaints. Positive reviews will build your credibility, and your response to negative ones will show others that you care as a brand.
3. Building an app and creating a loyalty program: Those who prefer to order food online and enjoy a meal anywhere will truly appreciate a user-friendly app. You can give various offers and cashback to them. Additionally, you can also have a referral program, where one customer gets discounts when their peers download the app through a referral link. You can also have loyalty programs for your customer in which, for a small fee, they can enjoy extra benefits like free delivery, more discounts, etc. Digital marketing companies in London can build an app for your restaurants.
4. Perfecting your website and focusing on SEO: When customers search for information, a well-structured and informative website can make a lot of difference for a business. Therefore, having an easy-to-navigate and alluring website for your restaurant is vital. You must also focus on SEO when creating the website, especially local SEO. Local SEO increases your visibility in your neighbourhood. SEO services in Liverpool can perfect your restaurant’s on-page as well as off-page SEO.
5. Establishing a social media presence: Did you recently host a book launch at your restaurant or introduce a new dish to the menu? Take it to social media, and let your followers know. Posting photos and videos increase your visibility and allow visitors to engage with your brand. Additionally, it entices them to visit your restaurant, therefore boosting sales. From sharing information about upcoming events at your restaurant to reposting your customer’s content, there are hundreds of ways to use social media.

In the end…

Besides digital marketing services, Nhance Digital offers a wide range of SEO services in Liverpool that can benefit your restaurant business. So whether you want to build an app, start an email marketing campaign or create awesome content, we have something for everyone.