How is Link Building Still Relevant to SEO in 2023?

Since Google’s Penguin update in 2012, link building has been discussed in relation to SEO, but it has come under increased scrutiny because of the increased risk it entails. In essence, link building started to get more attention, and there was a potential that if your company tried to dominate this strategy in a way that hurt users’ search experiences, your site would get penalised.

Digital marketers are constantly compelled to guess which search engine optimisation (SEO) techniques will provide their business or clientele with the biggest return because Google’s search engine ranking algorithms change almost daily. Google offers vast tools that help developers and marketers with their SEO efforts, but it won’t reveal what the algorithm’s actual criteria are.

The evolution of SEO

Search engine optimisation (SEO) has evolved significantly. It transforms from a simple approach to a dynamic or multifaceted discipline that plays a critical role in the success of businesses online. As the trends of search engines have evolved, SEO agency in Leeds have successfully adapted and evolved to stay in tandem with the changing digital landscape.

Link Building strategies for 2023

• Audience-first guest blogging

Blogging by guests is nothing new. Back then, most marketers and SEOs used this link-building strategy to quickly create new links to their websites using anchor texts that were keyword-rich. Partly, guest blogging strategies have lost some of their effectiveness as people tend to copy what others do. Even if guest blogging is still a successful link-building tactic, its implementation must change. Guest blogging using an audience-first approach aims to get external content published on pertinent blogs where your audience hangs out.

• Quality content creation

Quality content creation focuses on creating high-quality content that attracts links from other websites. Our link building company helps to create quality content that resonates with the target audience.

• Influencer collaboration

Collaborating with industry experts is another essential strategy for 2023. When influencers link to or share the content, it can generate exposure and backlinks.

• Social media promotion:

This strategy helps to increase its visibility and encourage social sharing. Our SEO agency in Leeds helps you engage better with your audience while encouraging users to link to your content if they find it valuable.

The future of link building

The future of digital PR is shaped by trends such as influencer relations, multimedia storytelling, etc. These developments will enable professionals to enhance brand communication and navigate the evolving media landscape. Get in touch with the best link building company to create best link building strategies for your business.