Improve your website design with these essential tips
If your visitors cannot understand what your company does or offers within a few seconds of landing on your website, you need to take a hard look at how your website has been optimised and designed. Business websites excel when they showcase a design that feeds into their functionality and user experience and appropriately complements the content. As a web design company in the UK, we fully understand the challenges of designing and optimising a business website. However, it is essential to figure out the most critical aspects of designing a website to offer visitors an immersive user experience.
Without further ado, here is what you need to know about improving your website design.
Start by having a plan
Have you acknowledged your website requires improvements? The next step is to create a detailed plan to tackle the issues. It would be best to begin by mapping out the customer journey right from the time someone visits your business website to when they become a customer.
Whilst you are mapping the customer journey, you need to think about the content they will read, the offers they will go through, and so on. Comprehending this will help design a website that nurtures leads via the sales funnel.
Remove distractions from your website
If there is too much going on in your website, it will distract your visitors and detract from the message and value you are trying to convey. Stocky website images, lengthy content and complicated animations are a few examples.
Since the attention span of your audience is less than eight seconds, you need to make your business message abundantly clear. However, you must also avoid including too many animations, colour combinations, text fonts or images that might distract your target audience.
Think of adding social proof
Most online shoppers gravitate towards products that carry 4+ stars and have glowing customer reviews. By looking at such reviews, people trust the brand and product. A similar effect is applied to products or services and websites. Users need to see impactful reviews to trust brands.
Don’t forget calls-to-action
Once your target audience has landed on your website, it is vital to guide them to specific places on your website to nurture them and increase your conversion rates. Since visitors can easily miss the point or find themselves lost, it is crucial to create a roadmap for them. It would help if you told your visitors the actions you want them to take after they have landed on your website. As you point them in the direction, you are reducing their struggle.
One of the best ways to do this is by strategically placing calls-to-action on your website. Place them in easily noticeable areas, such as below sections that require action, top right of the navigation and at the bottom of your website.
Now that you know a few ways to improve the design and optimisation of your website, it is time to partner with the right web design company in the UK. At NHANCE Digital, we have a team of website designers and developers ready to cater to your requirements.