Keywords in 2022: Why do they still matter in SEO?

The SEO community has always been obsessed with keywords, and rightfully so. Search algorithms of Google and other popular search engines continue to look at intent and entities, and keyword rankings help drive conversions, traffic and revenue. Also, Google is becoming more intelligent with each passing day, comprehending user intent better. Now, those same search algorithms have a greater sense of meaning and context. Put simply, keywords remain a crucial component of the retrieval and indexing system of search engines.

Over the years, SEO strategies have considerably evolved. But, even as internal links, backlinks and usability become high in priority, keywords remain vital to SEO success. Keywords are vital communicators, and they help to drive traffic to websites. SEO companies in Edinburgh as NHANCE Digital ensure to always perform keyword research before drafting SEO campaigns. Continue reading to know the reasons why keywords matter for SEO even in 2022 and beyond.

Keywords are essential in communicating user intent

Keywords are well-known for their function as communicators of conveying the user intent. Written as phrases or words and split into various types of non-branded and branded keywords, global and local keywords, long-tail keywords, etc. These keywords define the intent and the topic of the content.

Relevant keywords increase ranking opportunities

Along with communicating user intent, keywords help businesses to find and use ranking opportunities. Whether you are a retailer trying to sell products online, a manufacturer promoting new products or a cosmetic company showcasing your skincare products, it is the right keywords that will drive genuine traffic to your website or eCommerce store. It is crucial to conduct proper keyword research beforehand to know what your users are looking for and the phrases you must use.

When conducting keyword research, our SEO professionals ensure that the research establishes the following:

• The keywords are relevant to the goods or services offered and trying to promote
• Find out the monthly search volume of the specific keywords and their competitiveness
• The present rank of the chosen keywords and their CPC (cost-per-click)

Armed with information, SEO professionals can build marketing campaigns and content that showcase goods and services to the target audience. Sometimes, keywords can offer you more opportunities that go beyond organic search rankings.

The identification of the target audience is easier using keywords

When you are promoting products or services online, it is vital to narrow down your target audience. With the help of keywords, you can identify them and understand where you must focus your efforts.

For example, an online marketing company performs competitive analysis and analyses keyword visibility according to current and prospective clients. This helps in uncovering the gaps in content that are weakening the present SEO strategy.

Keywords drive traffic to websites

The more traffic your website gets, the more conversion opportunities you can experience. It is essential to invest in keyword research and create content that targets the chosen keywords. You need to shortlist and carefully select the keywords because all the right ones will drive quality traffic to your website. It can even help you rank higher in the SERPs and attract the attention of your targeted audience.

If your website ranks for high-volume keywords, your website will be put in front of thousands of searchers looking for the services or products you offer. So, make sure to significantly invest in keyword research that satisfies the intent of the end-users.

Contact NHANCE Digital to take your keyword research strategy to the next level

As you are aware, SEO strategies and campaigns are about delivering quality traffic to your website and enhancing the conversion rate of the website traffic. At the end of the day, you need paying customers who will buy your products or avail of your services and augment your revenue. If you fail to see conversions or your bottom line is not improved, you need help from professional SEO companies in Edinburgh like NHANCE Digital.

We are always here to help businesses of all sizes amp up their keyword research game and rank for relevant keywords to drive traffic and increase sales. Our team has the right tools to help you with selecting the right keywords for your business. Contact us to get started.