Know the biggest challenges for digital marketers in 2022

2020 was a chaotic and challenging year, especially for businesses. The pandemic forced many brick-and-mortar stores to close their doors permanently. Countless others had to move their business online. This has meant a significant increase in competition in content marketing, SEO and social media for existing and new digital marketers.

As a digital marketing agency in London, we understand the challenges others face in the same field. The team at NHANCE Digital has outlined some of the major challenges that online marketers can expect in 2022. Brace yourself because the competition is going to be tougher than ever.

1. Learning about your end-users

In 2022 and beyond, targeting your customers will be more crucial than ever. As paid advertising and search engine optimisation gets more competitive, you cannot waste your money and time on keywords or content that are poorly targeted or are too broad.

A buyer persona is coming up as one of the ideal tools for targeting the right prospective customers. It allows you to visualise and comprehend the pain points, needs and expectations of your typical customer.

2. Qualified lead generation

Business online thrives on leads, and you can expect to face a competitive market in 2022. Wondering why? Because more than double service-based companies are attempting to get more leads. Google Ads, Facebook Ads and other such paid ads are expected to increase their cost in the coming years.

Savvy digital marketers must learn how to leverage cost-friendly lead generation techniques like video marketing, LinkedIn networking, and crafting interacting channels, such as virtual conferences and webinars.

The ultimate goal is to deliver value to the end-users before expecting to close a sale.

3. Cash flow management

Cash flow problems are real, especially during economically distressing times. It is important for businesses to intelligently manage their cash flow and cut back on non-essential expenses. Fortunately, if you have partly or entirely moved your business online, you are already doing a good job. Since you do not have to rent a retail space or office, you cut down on such overhead expenses.

4. Creation of interesting, engaging content

Content remains an integral part of online marketing, and industry insiders believe it will keep evolving. End-users and potential consumers are always looking for fresh content that informs and educates them. In 2022, long-form content is expected to be popular, along with live streaming content, short videos, podcasts and of course, Facebook and Instagram stories.

You can even see more and more interactive content that engages the audience and allows the to express themselves. It would be best to make your content more engaging by adding images next to the block of text.

5. Adhering to the data-sharing and privacy regulations

NHANCE Digital, a digital marketing agency in London, holds data privacy and security as of utmost importance and central to our digital marketing campaigns. We and others like us believe that data-sharing and privacy rules are not going anywhere; instead, they will become more stringent in the coming years. Since Internet users are becoming more aware and mindful of privacy, it is important to promote goods and services online by complying with laws relating to data storage, data privacy, etc.

6. Mobile-first approach

The importance of designing websites with a mobile-first approach cannot be harped enough. If you are still lagging, you are losing out on lots of prospective consumers to your competitors. Furthermore, Google has already announced and launched its mobile-first index that gives importance to websites optimised for mobile devices first and then desktop-online websites. So, if your website is not mobile-friendly, your ranking position might be affected.

Today, customers like to begin interacting with a website on their desktop or laptop and then stay connected through their mobile devices. They want a seamless experience throughout varied devices. That is why a responsive website is the need of the hour, and you cannot delay it any longer.

Are you ready for 2022?

The competition in the digital marketing sphere is getting tougher by the day. You can rise to the occasion by joining hands with NHANCE Digital. Talk to our team and let us provide you with a personalized digital marketing plan to suit your individualized objectives.