Link Building Strategy – Things to know

The primary purpose of search engine optimisation is to increase the visibility of a website through organic search. One of the best ways to do that is through high-quality link building and knowing how to get quality backlinks. Backlinks refer to links that point from one page to another on a different domain and the main function of these links is to facilitate website crawling and enhance navigation. Websites also benefit from inbound links that help to improve domain authority and trust signals which boost rankings on organic search. Being an experienced digital marketing agency in London, NHANCE Digital has more than a decade of experience in crafting, executing and monitoring link building strategies for our esteemed clients. We have helped many businesses become successful brands online and can do the same for you. Read on to know more about link building strategies and their benefits.

How integral is link building for SEO?

Before jumping into how important link building is for SEO, it is important to explore the process of acquiring backlinks. Typically, there are two ways to do this –

• Natural link building – This refers to the editorial acquisition of backlinks where others discover your content and organically link to it.

• Non-natural link building – This is an umbrella term and it covers link building through guest posting, editorial outreach and others. But, note that this is different from unnatural link building that leans on black hat link building tactics.

Now to the question of how important is link building for SEO, the answer is extremely. It is a crucial ranking factor and acts as a vote of confidence for websites. It helps in improving online visibility and driving traffic.

Link building – quantity v/s quality

Before 1998, there was no debate over quantity versus quality in link building. But, when Google started considering the importance of backlinks and included it as a page ranking factor, webmasters started debating over whether quality or quantity is important in link building.

By introducing a series of updates and making algorithmic changes, Google has cleared the air of confusion that quality is held sacred when it comes to links. The search engine also started filtering out and penalising websites that did not follow its link building guidelines. So, you need to understand that it is not enough to simply get a lot of links, but the links must be from relevant sources.

Since quality is clearly the winner, we would highly recommend against getting involved with any kind of black hat link building tactics. These tactics might fetch you a lot of links and also help your website to get a high ranking position, but the moment Google realises that the links are spam or of inferior quality, your website will be flagged and penalised. You might end up losing more than the high ranking position on the SERPs. You will lose your traffic and this will major impact the overall SEO success. Also, all the effort that you had done previously will be erased and you will have to start from scratch. It is better to join hands with a reputed and reliable digital marketing agency like us. We are experts in providing link building services and have ten years of working experience in the industry. You can rely on us to get you high-quality links that will help you to stand apart from your competitors.

Benefits of a link building strategy focused on quality

In your SEO strategy, high-quality link building should be a priority. The advantages are –

• It enhances website traffic by targeting relevant industry niches and audiences.
• It helps to improve domain authority as your domain gets link juice from high-authority sources.
• It positions your brand as a leading, authoritative voice which leads to a stellar reputation and credibility.
• It helps to broaden your opportunities so that you can build fruitful relationships with other businesses and also collaborate with subject matter experts.

Now that you know the importance and benefits of link building, it is high time that you have a well-designed link building strategy for your website. You can avail of NHANCE Digital’s digital marketing agency services to help you with your link building plans. Contact us immediately.