Undoubtedly social media gives businesses a chance to grow, tap into new markets and be easily accessible to their customers. However, having an online presence is not delightful all the time. Brands have to deal with trolls, bad reviews and overall negative reputation. Does this sound familiar? Thanks to online reputation management, there are ways to deal with unfavourable comments and encourage clients to share positive reviews about your brand. But what is online reputation management (ORM)?

What is online reputation management?

Online reputation management is a set of activities executed to manage a brand’s profile, presence and reputation across online platforms. It ranges from Google Business Reviews to Instagram and YouTube. The brand needs to stay relevant for its clients by uploading content, interacting with them, and tackling criticism.

However, it requires a proper strategy since one wrong move is enough to tarnish the brand’s image. Professional digital and social media marketers from an expert social media marketing agency in London, like NHANCE  Digital, can help your brand ace online reputation management.

ORM Strategies followed by NHANCE Digital:

Right now, social media is stronger than ever. Therefore every brand is striving to establish an unwavering presence. It is the perfect platform for online reputation management, and an SEO agency in Leeds has several ORM strategies up its sleeves.

• Commenting on customers’ posts: Engaging with a customer’s social media post is a classic technique of ORM. Let’s say you are a fitness brand offering top-notch workout clothes. Your customers love your product and post a photo on Instagram, tagging the brand. Commenting on such posts leaves a positive impression on the client, and they feel valued. It can also increase customer retention.
• Addressing negative reviews: How well you manage online criticism plays a vital role in building the brand’s image among your existing and potential customers. If you promptly and positively handle a negative comment, it pacifies an angry customer. Additionally, they feel heard, and proper grievance management has a favourable impact on the brand’s online reputation. It is also a chance for you to direct the customers to new products, services or your website and online store.
• Using customer or employee-generated content: While commenting on a customer’s post provides validation, you can go a step ahead and use their posts for your content. Customer-generated content is abundantly available. It saves you the hassle of creating new content and gives you a chance to connect with the customer. It is also applicable to employee-generated content. 

Final words:

Often people confuse ORM with SEO. While SEO is concerned with search engines and SERPs, ORM mainly focuses on social media. However, for a brand to be successful, ORM and SEO must work in close association. Monitoring online reviews is an effective practice for SEO. Often clients leave a review including a keyword such as a service or product that you offer. We, at NHANCE Digital- your most trusted SEO agency in Leeds, can help you manage your online reputation while increasing website traffic and improving rankings on SERPs.