Onpage SEO – Think Beyond Content

Over the years, SEO ranking factors and guidelines have changed hugely. Today, you cannot expect to see results by simply optimising the landing page, heading tags and meta data of your website. There is a pressing need to provide insightful and relevant information about your products or services to your target audience. For this, it is crucial to have a deep understanding of how a search engine functions and perceives information.

Even though content is not the only need for onpage SEO, Nhance Digital’s team of SEO professionals in Manchester are certain that content continues to be the most crucial element of a landing page for the search engines. If your goal is to make your website rank higher in the SERPs, your website must show authority, expertise and trust in your niche.

However, we strongly recommend that you look beyond content. Just crafting informative content for your website is not enough. You also need to optimise various aspects of the content for the search engines. For that, it is crucial that you identify the things that Google will see when its bots are crawling your website. The emphasis here is to comprehend the small elements that the search giant crawls. Some of those elements include the following:

• Heading tags: Heading tags are typically used to break up content and it is important that you split it accordingly. Our professionals recommend that you must keep the paragraphs short and crisp.
• Image titles and alt tags: If you are using images for your content, make sure that you optimise it using image titles and alt tags. This will make it easier for Google to understand what the image is about.
• Density of keywords: You must already be aware that using the right keywords in your content is vital for coming up on search results. Google shows the most relevant content to satisfy the queries of the users. But, you must not go overboard when it comes to using keywords. Keyword stuffing may result in Google penalising your website.
• Use of semantic keyword: In order to increase your chances of ranking high in the SERPs, make use of semantic keyword throughout your content.

So, these are a few of the content elements that you need to optimise for boosting your onpage SEO efforts. If you want more information, you can connect with Nhance Digital, the leading SEO services company in Manchester.