PPC advertising: What is it & Why brands use it
Have you noticed the ads appearing alongside search results on Google? These ads usually appear higher than the organic search results. If you have seen them, you already know of PPC or Pay-Per-Click advertising.
PPC is an online advertising model where advertisers pay every time users click on one of their ads. It is a method of buying traffic to a website and is commonly used as an SEO tactic to target specific phrases and keywords.
PPC advertising works by advertisers bidding on phrases or keywords, creating ads targeting specific keywords and paying a fee whenever someone clicks on their ads. The ads are not only shown on search engine results pages but also on other websites. The objective is to drive traffic to the advertiser’s website to generate leads and sales.
There are different types of PPC campaigns achieving specific marketing objectives. As a highly experienced Pay Per Click agency in London, we can help you run the following PPC campaigns:
- Search ads
Search ads appear on search engine results pages when users search for relevant keywords. These ads let businesses target users actively searching for specific services or products. This increases the likelihood of conversions.
Search ads are best for lead generation, direct response marketing and driving traffic to specific landing pages.
- Shopping ads
These ads are product-based and show prices, images and other information on search engine results. They are effective for eCommerce businesses, showcasing products and attracting users.
If you want to drive sales for your eCommerce website, run shopping ads.
- Display ads
Display ads are shown on different websites within the ad network. They increase brand awareness and provide a broader reach. Display ads are best for promoting visual content, building brand awareness and retargeting website visitors.
- Remarketing or retargeting ads
Remarketing or retargeting ads target users who have visited your website but have not converted. These ads remind potential consumers of your brand to increase conversion rates.
These ads are best for reinforcing brand messaging and converting bounced website visitors.
- Social media ads
Social media ads are displayed on Instagram, Facebook and other social platforms. These ads leverage detailed user data for accurate targeting. With these ads, businesses can reach their target audience according to behaviours, demographics and interests.
Why do businesses use PPC marketing?
PPC advertising or marketing is an essential part of SEO. With this advertising channel, businesses target specific audiences, and the results are trackable and measurable. The advantages of using PPC that attracts brands and businesses are:
- Trackable and measurable – PPC ads can be easily tracked and measured in Google Analytics or Google Ads. You can get real-time clicks, impressions and conversions.
- Budget flexibility – The budget allocated for PPC campaigns is flexible. It can be scaled up or down.
- Access to marketing data – The data gathered from PPC campaigns can be used to create better content marketing and SEO strategies.
In view of the benefits of this advertising channel, NHANCE Digital includes PPC as part of our SEO services in Manchester. We will work with you to create a campaign that targets specific keywords, phrases and audiences. Also, we offer our clients a detailed report on how the PPC campaigns are faring.
If you want to stay ahead of the competition, contact us.