How To Select The Right Colours And Fonts For Your Website?

Don’t judge a book by its cover!

Indeed a famous and wise quote. Unfortunately, this does not hold good for website designing. One look at unsynchronised colours and hard-to-read font styles is enough to exit a website without exploring it.

The colours and fonts you use in your website can attract or drive away website visitors. So what colours and fonts should you use? We are no colour man, but as a web design company in the UK, we have some useful tips for your next website design project. But why do these elements matter?

Does the right font and colour make a difference?

Colours are more than just an element. They invoke emotional responses in your customers. It also communicates a certain persona of your brand.

Similarly, fonts also communicate a style to the audience. Serif fonts are sophisticated and professional, while a script will be playful and whimsical.

Therefore, both elements are highly responsible for the overall success of your website. Now how to choose the correct font and colour for your website?

A step-by-step guide for choosing the best colours and fonts:

Step 1: Finding the dominant colours

The dominant colours are your brand’s colour that helps the audience recognise you. For instance, McDonald’s brand colour is yellow, and Coca-Cola’s is red. These colours are intricately tied to human emotions.

Step 2: Understanding the accent colours

Accent colours highlight secondary information on your website, such as links and buttons. Yellow as a dominant colour and blue as an accent colour is a classic combination.

Step 3: Selecting the background colours

Finally, you have to select the background colour. If you are selling any product, white is the best choice for you since it increases visibility. However, if you have a corporate or a business website, you can choose any other colour for the background.

Step 4: Reviewing the fonts

Choosing fonts can be daunting. So let’s understand the basics first. The main types of fonts you will see are serif, script, and geometric. Some are modern, while others appear to be handwritten. You can choose anyone or pair them based on your brand persona and storytelling. You also have to consider the readability of these fonts. Your font serves no purpose if all screen sizes can’t easily read it. Moreover, make sure your font loads quickly on the page.

Step 5: Pairing the fonts

Finally, you have to choose a combination of fonts. Most people usually have two fonts-one for the headings and the other for the bulk text. You can also get creative with a third font. However, avoid a farrago of fonts in the name of experimenting and aesthetics.

To wrap up… 

An aesthetic website is useful only if it is discoverable by the target audience (and Google). Therefore, you have to take on-page and off-page SEO seriously. NHANCE Digital offers comprehensive SEO services in Manchester and employs the best industry practices that will put your website on top of the SERPs. Contact us to learn more!