SEO for Start-ups: Tips to grow on a budget
SEO remains the heart of online marketing. Even though new tactics and methods are emerging frequently, the success of many businesses are attributed to high SERP rankings.
SEO’s popularity lies in the fact that it is inexpensive and even start-ups and small businesses can utilise this strategy to climb the ladder of success. However, unlike paid marketing campaigns, SEO campaigns take a while to bring results. You must be patient.
If you have started your company or are thinking of starting one, NHANCE Digital brings to you the important things you need to know about investing in SEO. We are one of the few SEO companies in Edinburgh offering tailored services to suit your business needs and objectives.
Things search engines look for when ranking websites
Start-ups looking to enhance their SEO game must stay away from tactics, like stuffing keywords. Such strategies will not help you get a higher ranking position, but the search engines might penalise you.
Whilst keyword research and the incorporation of relevant keywords is crucial, there are other aspects that influence rankings. Some of the factors that search engines focus on while ranking websites are given below:
- An accessible and secure website
The URL of your website is crucial. Ensure the URLs are user-friendly and optimised so visitors understand what the webpage is about and search engine bots can crawl the page easily.
Also, opt for HTTPS instead of HTTP. Internet users have become a lot more aware these days, and therefore, prefer a secure website represented by HTTPS. If your website is not secured, search engines like Google will inform visitors about the same and you might be noticing a high bounce rate.
- Page speed
One of the leading ranking factors is page speed, including mobile page speed. Search engines rank websites offering a great user experience, which means fast-loading pages. It is important for you to identify performance issues on your website and make sure the page speed is improved.
If you need help finding out the loading speed of your website, you can rely on our team of SEO specialists.
- Quality content
Content marketing and SEO are interconnected. You can drive visitors to your website and enhance rankings by producing and uploading great content. Make sure to create relevant and useful content that offers value to the readers.
You can even create content for Google’s featured snippets. These appear above the organic search results and generally referred to as rank 0. You can create listicles or FAQs to occupy this position and spread brand awareness.
- Mobile friendliness
It has been quite some time that Google has started pushing mobile-first websites when it comes to ranking them. Mobile-friendliness is one of the most crucial ranking factors because people use their mobile devices to access the Internet more than the desktop. So, you need to ensure your website is mobile-friendly and the best way for that is to create responsive websites. If you need help, NHANCE Digital’s team is a phone call away.
- Incredible user experience
User experience or UX is one of the vital SEO ranking factors because Google has started to recognize human behaviour. The search giant tries to rank websites according to the experience they provide to the visitors.
To enhance the UX of your website, you need to improve the navigation of your website, upload great content and ensure visitors engage with your website.
- The use of the right keywords
As mentioned above, keywords continue to play an important role in SEO. You must avoid keyword stuffing, but don’t forget keywords altogether. It is crucial to spend a lot of time and resources into keyword research so the relevant keywords can drive traffic to your website.
Are you ready to kickstart SEO, but worried about your financial resources?
Search engine optimisation is one of the most affordable online marketing strategies that can level the playing field between start-ups and established companies. If you need any help getting started, NHANCE Digital is one of the SEO companies in Edinburgh that can help you. So, give us a call and let’s start a conversation. Avail our customised services and propel your business ahead in the digital world.