SEO Services Company in London: It All Starts with Keyword Research!

Search engine optimisation (SEO) lies at the core of the process by which a website grows its organic traffic. If you own a business website, you would know that SEO done correctly and consistently helps you rank higher on the search engine result page and earns you valuable leads. And it all starts with the proper keyword research. This is where an SEO services company in London plays its part in offering you top-ranking keyword research services.

Importance of SEO

Let’s get to the basics- there are always many people who are likely searching for the products or services you offer. You can grab their attention by ranking for those terms. But you are unlikely to rank without consistent effort, as others are trying to do the same. This is why professional SEO matters. It helps show Google that your website is more deserving than your competitors; and hence, should rank higher.

Benefits of SEO

Most people click one of the first few search results, so higher rankings usually lead to more traffic. Unlike other channels, search traffic can be calibrated to keep consistently high.

SEO involves five main steps:

1. Keyword research: finding what people search for
2. Content creation: crafting content for readers/prospective customers
3. On-page SEO: making your content optimised with the keywords
4. Link building: building trust and authority from other websites.
5. Technical SEO: helping search engines find, crawl, and index your content efficiently.

Now, if we talk about the first step- What is keyword research?

Keyword research is the process of discovering valuable search queries that your target customers type into search engines like Google to look for products, services, and information.

Why is keyword research necessary?

If you publish a page on a topic that no one is searching for, that article won’t receive any traffic from Google (or other search engines).

Keyword research helps you ensure that there is a reasonable search demand for whatever you want to write about. Thus, if your page ends up ranking well in Google for its target keyword, you’ll be enjoying a consistent stream of highly targeted visitors to it.

Keyword research starts by putting yourself in the shoes of your customers. Think about what words and phrases they might use to find solutions to their problems.

At NHANCE Digital, one of the most reliable SEO services in Sheffield, we follow all the best practices of keyword research-

• • • We brainstorm ‘seed’ keywords.
    • Use the most advanced keyword research tools.
    • Perform competition analysis to find out the keywords your competitors are using.

So, now that you know about the significance of keyword research, reach out to NHANCE Digital for the most comprehensive list of keywords. We are a one-stop provider of SEO services in Sheffield and our digital marketing experts are knowledgeable in both technical and non-technical SEO. They can strategise the best SEO plan for you and help you considerably improve your website’s Google ranking within a logical period.