Strategies For Small Jewellery Brands Used By A Social Media Marketing Company In The UK

There has been a surge in small businesses after the Covid-19 pandemic when several people decided to pursue and monetise their passion. Small, homegrown jewellery brands are one such category. Social media like Facebook, Pinterest, and Instagram provided small business owners with the platform they needed to grow and acquire customers.

However, for businesses to be successful, they must have the right social media marketing in place. Social media marketing in the UK can empower these brands to accomplish their business pursuits with impeccable strategies.

Excellent social media marketing strategies to build better connections with your audience:

1. Posting behind the scene content: Building connections is all about being authentic. Posting behind-the-scenes content is a more intimate marketing strategy, where the followers see your messy workshops, meet the team, WIPs, and all the effort that goes behind the craft. Potential customers feel a deeper connection with the brand and get to be a part of your progress.
2. Hosting contests and giveaways: Everybody loves gifts and free stuff. Contests are a great way to engage with your followers. Giveaways can be organised around holidays and special occasions like Christmas, Halloween, Mother’s day or Valentine’s day. These can range from quizzes to sharing some (crazy or heartfelt) stories. The rules for such contests are fairly simple. Giveaways often lead to word-of-mouth marketing, and your brand gets exposure among potential followers. It also enhances your social media presence.
3. Creating fun how-to videos: Believe it or not, your customers are always looking for fashion inspiration. It is a chance to create fun, value-based content for them. You can create how-to style XYZ jewellery videos for corporate and casual looks. They can also revolve around some theme or holiday. These content formats let you promote your products and push the audience to make a purchase.
4. Use feedback and customer-generated content: Feedback and customer-generated content are awesome methods to establish credibility and attract potential customers. Reviews can be used to further promote and boost the sale of best-selling items. Customer-generated content is perfect for customer engagement and gives the followers a fresh perspective of your brand.
5. Social media takeover: Social media takeover is a creative idea for brands to get discovered by new people. In this method, someone from the related industry takes over the brand’s social media handle for a certain period. For instance, a popular fashion influencer can take over a small jewellery brand’s Instagram account for a day and share fashion tips, tricks and content for the next 24 hours. The brand gets exposure to the influencer’s followers and maybe some new customers.

Besides social media marketing, if you want to ace on-page and off-page SEO to appear on top of SERPs, an SEO company in Manchester is what you need. Nhance Digital enables your small business with comprehensive marketing strategies for every platform that boosts sales and helps you achieve organisational goals.