Things to remember when marketing on social media in 2021
The coronavirus pandemic has made more and more people spend hours on social media networks like Facebook, LinkedIn, Twitter, Instagram and so on. This has helped to greatly boost social media marketing. If you are on the verge of crafting a strategy to market your brand across the social media channels, Nhance Digital urges you to remember the following.
Organic visibility on social media is driven by SEO
Even though it is 2021, you cannot ignore SEO. Regardless of what social media channels you are utilising to connect with your consumers, SEO can help you become more search-friendly. Along with the hashtags, the use of relevant keywords will help your audience to find the profiles, videos and posts that they are looking for. This is a huge win-win for marketers because we are expecting enhanced opportunities for more reach on every social media post.
If you wish to get the most out of your social media posts, make sure to include relevant keywords in the captions. This will help your audience to quickly understand what you are talking about. Furthermore, make sure to post content on social media that is relevant to your industry. You must avoid going astray and posting content that is not related to your niche at all. This will only confuse your audience.
Adapt to the shift to online shopping on social media
The world is slowly adapting to the new normal phase and as such, businesses need to adapt themselves to the changing times to continue being relevant and growing their sales. All conventional businesses can be turned into thriving online businesses, but it is important that you have the support of a professional social media marketing agency to help you do that. At NHANCE Digital, we are not only capable of helping you craft a social media strategy, but we can assist with listing your products on social media shops and even design a website.
Since the shift is towards a contactless shopping experience, it is time that you take steps to make use of the available digital resources. You can even start selling on platforms like Instagram and Facebook. The focus should always be on user experience and allowing your customers to have a great time.
Reels and Stories are igniting organic exposure
When it comes to marketing on social media platforms, video remains an important point of consideration. It can be 15 seconds long or even 30 seconds like in Instagram Reels. Even Facebook allows users to create videos and share them. You can even use images, screenshots or illustrations to showcase your brand and reach out to your audience. The possibilities are endless when it comes to making videos and sharing them with your social media followers.
Brands need to humanise
In 2021, it is crucial that brands try to be as authentic and transparent as they possibly can. People are not looking to connect with a business, but they will connect with brands that have a personality. This is why companies need to start humanising themselves and telling their story. They ought to reveal their beliefs and what they stand for. For people, it is important that brands have faces.
Social media advertising is connected to customer lifecycle
Running campaigns on social media platforms are going to help businesses achieve success, but they have to return to the foundational aspects of running an ad campaign. Brands need to accurately analyse the customer life cycle and the value of an average customer to know how much to pay for a lead and continue to remain profitable.
Before running a campaign, brands need to study the records of the customers to get a sense of how leads join their list and the time an average customer spends with the brand. If you do not know where to start, we can help you. Our team can conduct all the preliminary research so that you can begin with your campaign.
If you wish to know more or looking for a social media marketing agency in London, do not hesitate to connect with us. We, at Nhance Digital, work with social media experts who can help augment your brand’s social presence.