5 Social Media PR Tips From A Social Media Marketing Company In The UK

Starting a small business has become easier than before since technology is booming. But sustaining them can be an uphill climb. Today the number of social media users is growing every day. So undoubtedly, social channels are the place to be where small businesses like yours can get the word out.

But how do you cut through the noise and gain a competitive advantage? In this article, our experts from NHANCE Digital, a social media marketing company in the UK, will break down social media PR for you.

What is social media PR?

Social media PR is no different from basic PR. It is the process of planning, executing and monitoring the messages about your brand across various social platforms. Social media PR aims to increase your brand visibility and perception. So how can you make the most of social media PR for your brand?

Five social media PR tricks you can apply:

Handling social media is more than uploading aesthetic pictures and using trending audio. Want to know how we ace social media PR? Read along!

1. Adding social media buttons in your messages: One of the advantages of social media is its ability to share content in a jiffy and take it to a large audience. We incorporate social media buttons into collaterals like newsletters, blogs and emails. These buttons redirect the reader or recipient to your social media profile.
2. Using hashtags: HASHTAGS ARE NOT DEAD! In fact, experts opine that they can increase your post’s visibility by 50%. So how do we choose the hashtags? We do thorough hashtag research to analyse the hashtag metrics. We also see what your competitors are using.
3. Staying consistent: Most small businesses struggle to stay consistent on social media. Now when we say consistent, we are not just talking about the frequency of posting. We are talking about uniformity in delivering messages, putting forward the company’s principles and identity and expressing opinions. Staying consistent in your posts across social media channels helps the audience remember you. The next time they see you, they can recognise you.
4. Collaborating with others: Influencer marketing is one of the hottest trends of 2023. Content creators and influencers increase the brand’s visibility and are an excellent example of word-of-mouth marketing. There are different categories of influencers based on their number of followers on social media.
5. Engaging and being proactive: Proactively engaging with the audience is important to establish yourself as a customer-centric and credible brand. We ensure that you are addressing their queries in the comments, respond to negative comments and apologise for your mistakes. Analysing customer sentiment and accordingly responding increases customer loyalty.

When you partner with a social media marketing company in the UK, you take the guesswork out of social media PR. At NHANCE Digital, we do everything for you by employing the best strategies and practices. Looking for something more, like comprehensive SEO services? Contact the best SEO Agency in Leeds, and be prepared to rank high on SERPs.