Tips on selecting the right keywords for SEO
The successful execution of SEO (search engine optimisation) can help your brand gain a lot of online visibility and drive traffic to your website. You will get the chance to convert a lot of visitors into actual customers. For that, you need to pick the right keywords. At Nhance Digital, we believe that one of the most crucial steps in SEO is finding and using the appropriate keywords. This will make it easier for your target audience to find you easily and also your website will get a chance to rank on the SERPs.
Having more than ten years of experience in the SEO and digital marketing space, we have emerged as the go-to SEO services company in London. Our team has outlined below some of the tips that can help you in selecting the right keywords.
• Start thinking like a customer: The first step to keyword research is identifying your target audience and thinking like them. This will help you in shortlisting keywords that consumers are currently searching on the Internet. Focus on long-tail keywords because users today prefer writing long phrases to explain what they are seeking.
• Pay attention to the search intent: When we are conducting keyword research, we keep thinking of the search intent behind each query. If you were not aware, SEO divides keywords into various categories with transactional, informational and navigational being three of the most common examples.
1. Navigational keyword – This refers to the keywords that users use to navigate to a website or webpage.
2. Informational keyword – This refers to keywords that users use to find a specific piece of information. For instance, the owner of Facebook or date and time of the solstice, and so on.
3. Transactional keyword – This refers to keywords that users use when they intend to buy or purchase something. Usually, words like ‘buy’ and ‘purchase’ will be a part of the query and this indicates a strong commercial or transactional intent.
In keyword research, search intent is an integral part because it will allow you to craft your content in a way that caters to the expectations of the users. It is impossible to craft website content or blog posts without know the search intent of your target audience.
• Researching the competition: You can learn a lot from studying your competition. So, make a list of your strongest competitors and find out the keywords that they are targeting. You can also read the content and even view the metatags to know the keywords that they are using and the kind of results that they are getting. This will help you to shortlist the keywords that you want to use and also provide you with new keyword ideas that you did not think of.
• Understanding long-tail keywords: Long-tail keywords refer to a combination of three or more phrases or words. Whilst these keywords have a tendency of boasting lower search volumes, they attract a lot of relevant traffic. They are also less competitive and helps brands to rank easily on the SERPs. Such keywords can be used to properly explain or specify your service or product.
• Utilising keyword research tools: The right keyword research tools can help simplify the process of finding the right keywords for marketing your website online. The tools can also help give you information regarding keyword trends and volumes, competition and more. If you are unsure where to start, you can reach out to us. We make use of relevant tools to help our clients with their keyword research requirements.
• Assessing the results: After you have chosen your keywords, you must monitor them and assess the results. Often, there are trending phrases or keywords, along with brand new keywords that your competitors might be using. You must not forget to make use of them wherever you can. Also, make use of keywords in your social media posts, blog posts, metatags and even the content of your website. Know that the usage of the right keywords can make it easier for your target audience to find you.
Do you want a professional to look at your SEO strategy and offer recommendations? Do you need help with keyword research? Contact Nhance Digital without any hesitation.