Types of links you should build to level up your SEO
One of the best and easiest ways to enhance your website’s search ranking, establishing website authority and increase traffic is building the right kind of links. Being a top SEO link building company with over ten years of experience, NHANCE Digital considers the following types of links to be extremely important for business websites.
Inbound links (backlinks)
Incoming hyperlinks from other websites to your business website are called backlinks. Backlinks are amongst the top ten most vital Google ranking factors. However, it isn’t the right approach to try and get as many backlinks as you can because quality matters over quantity. Some of the best practices to get high-quality backlinks are:
- Creating valuable and relevant content that engages the audience and generates interest. This is the most effective way to get organically generated backlinks from websites that want to share your content with their visitors.
- You need to search and find high-quality linking candidates and request them to link to your website. You need to create relevant content and then reach out to those website owners, along with influencers and online authorities in your industry. Request them to link back to your website.
- It would help if you aimed for link diversity because Google prefers websites that receive links from several quality websites than many links from a single website.
- Since nobody has to ask to link to your website, you may be getting links from websites that are not credible. Such links may hurt your website’s ranking. You need to remove those links.
Internal links
Internal links go to other pages but within the same website. These links help website visitors find related content on the website and keep them engaged for longer. Moreover, internal links help the search engine bots comprehend the website architecture, identify the key pages on the website and see how the website content is related. So, whenever you add a blog or an article on your website, ensure to look out for chances to link relevant content on your website to the new blog post.
Outbound links
Even though backlinks are most important, you cannot ignore outbound links. Outbound links are links from your websites to other websites. These links can enhance the search ranking of your website. Therefore, you need to go through the content on your website to determine places where an outbound link might prove useful for your website visitors.
So, these are a few of the most crucial types of links that you must start building as a part of your link building strategy. These strategies will boost your online presence, drive traffic to your website and make your website appear as an authority in your industry to search engines.