Website Design Best Practices for Greater Business Success

Website design can be quite overwhelming if you do not know what makes for an innovative and successful website. Since the design of a website is considered to be one of the top factors when it comes to deciding the credibility of a business, knowing the key website design practices is important.

As the providers of web design services in the UK, we are going to give insight on important website design practices that you must implement for achieving greater business success.

Create actionable CTAs

Two primary goals of a website are to tell that customer what you offer and to attract a large target market. In order for the customer to complete an action, you have to entice him or her. The action might be to download a case study, sign up for a newsletter, set up a consultation or buy a product. With strong CTAs or calls to action, you can convert visitors into new clients or leads.

Strong CTAs must be a part of your initial website design and not an afterthought. You must position them in appropriate places so that it makes sense for your target audience.

This website design best practice can be considered for brands belonging to any industry or sector.

Fast page loading speed

Even a single second of added loading speed can cause your sales to drop. It can also increase your website’s bounce rate. We understand that you might want to create a website that offers your target audience all the information that they are seeking, along with videos, images and animations. All of this is bound to make your website bigger and heavier. The chances are that your page loading speed might be affected due to this if you do not consider optimising all the website design elements.

According to recent studies, load times are inching closer to 2 seconds as opposed to the present 3 seconds. This means that your potential customers are expecting your website to load in less than two seconds. You can implement the following tactics to cut your page load times:

• Implement a CDN or content delivery network, which will take all the static files (JavaScript, images and CSS) and deliver them to servers that are closer to the physical location of the user. Since the servers are closer to the user, the page is going to load faster.
• Reduce the size of the pictures used on your website without sacrificing the quality of the images.

For more pointers on how to improve the page load time of your website, talk to NHANCE Digital.

Search engine optimisation (SEO)

SEO is one of the most effective and simple website design practices suggestions. The whole purpose of designing a website is to help potential customers find you easily. But, without optimising your website for the search engines, your target audience will not be able to connect with you or visit your website.

For optimising your website for the search engines, you need to conduct proper keyword research and implement them throughout your website content. Also, you need to optimise the XML sitemaps, schema and other such on-page SEO elements and tags. If these seem like too much technical jargon, allow our SEO specialists to help you.

Mobile-friendly website

You may have a great website that looks amazing when viewed on a laptop or desktop, but when displayed on a tablet or mobile phone, it becomes unorganised and cluttered. If you are facing something similar, you are going to lose potential customers. Since mobile search has surpassed desktop search, you cannot continue to have a website that only looks good on the desktop. You need to consider responsive design for your website so that the website content is displayed properly on devices with any screen size. Also, a responsive website is easy to navigate on all devices including desktop, smartphones, iPads and so on.

Are you employing any of these website design practices? These are only a few of them that we have explained. Colour scheme, high-quality photos and easy navigation are some of the other website design practices that you cannot overlook.

If you need any help designing your website, feel free to talk to NHANCE Digital’s website designers.