Website design: Trends you need to prepare for in 2022

Website design trends change fast thanks to evolving technologies and changing consumer behaviours. Website features and design elements once considered innovative and modern might have become overdone, tired, and cliché in recent years. Since the last thing you would want is prospective customers leaving your website because it looks outdated, it is crucial to keep up with evolving design trends.

Lucky for you, Nhance Digital’s team of website designers and developers keep up with the latest website design trends. We can help you create user-friendly, highly functional websites that look great and perform well. Here, take a look at some of the website trends that you should prepare for in 2022.

Focus on website page speed and load time improvement

Ultra-fast load time is one of the most vital website design standards. It is also an important factor in SEO and user experience. If you want your website to convert better and rank well, you cannot ignore quick loading times.
Studies say that over 50% of Internet browsers abandon websites that take more than two seconds to load. If your website takes three or four seconds to load, you might lose visitors, and they may never come back again.

Bold colours

Colourful minimalism is one of the rising website design trends. By using bright, bold and saturated colours, you can help your brand stand apart from the rest. Also, neutral colours have been around for a long time, and it is time for a change.

Smart content load

Many brands are guilty of having websites with several third-party integrations and graphical elements. Such resource-heavy websites take a long time to load, and slow websites repel visitors. That’s why the trend is toward the development of smart websites. These websites only download the content that users need.

While infinite scroll and lazy loading are not new techniques, they were mostly used by social networks and one-page websites. By 2022, you will see most websites using one or two of these technological approaches. These features can significantly boost user experience and improve your ranking and rate of conversion.

Thanks to lazy load, you can ensure that the web browser only downloads the content that users want to see. It helps users save their valuable resources and time. Most website visitors never scroll to the end of the webpage, especially if they have found what they are looking for. So, there is no need to load the content and slow down the website. The best approach would be to load the content as website visitors begin scrolling.

Flat design or minimalism

Flat design or minimalism is not a new trend, but it is expected to continue for a long time. Flat design is associated with a lot of white space, but in 2022, minimalism does not have to be associated with only white. Industry insiders predict that there will be a lot of experimenting with colourful minimalism.
You can adopt this trend by designing a website featuring a bold background colour with minimal design elements and clean text to create an attractive and easy-on-the-eyes website. Put simply, minimalism does not have to be boring, and you can play with colours.

Text-only hero images

Have you noticed how newspapers put their most crucial and eye-catching information above the fold? This tactic boosts their sale. Similarly, the website has a hero section, which refers to the top of a webpage. There is a rising trend of removing the background picture in the hero section and using an eye-catching topography in its place. A unique, attention-grabbing font might just be the thing to get visitors to notice you.

Dark mode

Dark mode website design is a rising trend, and it serves a few different functions. For instance, dark mode designs reduce eye strain and create an ultra-modern look. Also, it allows website designers to highlight other design elements that need immediate attention.

So, these are a few of the website design trends you should be prepared for in 2022. If you need any help or looking for a web design company in London, do not hesitate to contact Nhance Digital. Our team will help design a bespoke website that meets all of your business needs and objectives.