What are the best digital marketing tactics for small businesses?
Today, digital marketing is an integral part of the marketing mix of any business, regardless of its industry and size. Even if you are not selling products or services online, you need digital marketing to promote your brand and entice people to come to your store or connect with you.
Local or small businesses typically use offline advertising tactics to connect with their potential consumers, but the COVID-19 pandemic has completely transformed how small businesses advertise themselves. In today’s economy, you need the assistance of a digital marketing agency in London like NHANCE Digital to maximise your sales. Read along to know the main areas of digital marketing that are of interest to local or small business owners.
1. Local search marketing
Local search marketing includes optimisation of websites for search results, and it even integrates the map function of the search engines. It is particularly true with Google, where businesses get listed with address and mapping information. This gives potential customers all the information they need to visit the establishment. Even the website address and phone number are listed.
2. Search engine marketing or SEM
Search engine marketing gives small businesses on equal footing with larger companies. By levelling the playing field, SEM enables small businesses to compete with larger companies with more resources.
People today are searching for goods or services locally and online. Therefore, your brand must place high in the SERPs for words related to your business. We offer this service through search engine optimisation that can help your website rank higher than your competition. Some of the methods implemented by us are internal link building, keyword research, content optimisation, running pay per click ads and so on.
3. Social media marketing
Social media marketing can be quite tricky because everyone is on one of the social media platforms. The type of media and the social media channel used depends on your business type and target audience. For some businesses, it is paramount to contact their customers and provide them with breaking news. Other businesses, such as local cafes or restaurants, use social media to let customers know of their existence, new additions to their menu, events, etc.
The most important element of social media marketing is connecting with your target audience and building long-lasting relationships. Connect with NHANCE Digital’s team to understand which social media platform is perfect for your business.
4. Content marketing
Content marketing is one of the most important digital marketing strategies because people constantly seek information about brands and their offerings. Every business is trying to sell, but only those are successful who offer complete clarity to their customers.
The right content marketing tactic can help instil trust and confidence in your brand. You can become a household name and drive visitors to your website, as well as, the physical store.
5. Email marketing
Even though digital marketing tactics are changing and evolving, email marketing continues to hold a special place. Email marketing is important for small businesses, and it is a great way to let your target audience know of your products, new product launches or intimate them about an upcoming event or sale.
Email marketing allows you to promote your brand and offering through updates, newsletters and promotions. You can personalise the emails to impress your target audience and track the open rates of the emails.
Wrapping up
Digital marketing is crucial for small businesses because it gives them the opportunity to compete with large companies. If you are a small or local business owner, you must consider online marketing to promote your goods or services. However, if you do not have the time or expertise, you can turn to NHANCE Digital. We are a highly revered digital marketing agency in London with a team of trained and qualified digital marketers. In our team, we have SEO professionals, social media marketers, content writers, and website designers and developers.
You can count on us to provide you with end-to-end digital marketing solutions tailored to meet your unique business needs and goals. Without any hesitation, reach out to us and speak to our team about your requirements. We will revert with a personalised plan of action.