Which digital marketing trends you should tap into in 2022?

In the ever-changing industry, digital marketing trends are quick to evolve. As a result, digital marketing can be utilised to reach out to customers you might not have considered previously. Being one of the renowned digital marketing companies in London, NHANCE Digital has years of experience helping businesses transform into brands. Our experience of ten years has shown us the fast-changing nature of online marketing and taught us ways to adapt and keep up. 

Now that the dust of 2021 is settling and we are well into the New Year 2022, it is time to evaluate your digital marketing strategy and check if you’re tapping into the latest trends mentioned here. 

Featured snippets 

Many will argue that featured snippets are not a new trend, but it is one that you cannot ignore anymore. It has been long since people stopped turning to their books for answers to their questions and started relying on Google. Also, the search giant has come a long way to become the biggest search engine with more than 1.2tn searches annually. 

As Internet users are becoming more and more impatient, Google came up with featured snippets. Thanks to this feature, users get direct answers to their questions without clicking a link and going through a blog. The featured snippets are those answers that the search engine highlights at the top of its organic results, and it is found inside a box. It is also as position zero. 

Whenever a search engine displays information in the position zero box, it means that the content is worth reading. Also, it presents the information in an attention-grabbing manner that is hard to ignore. If users are impressed, they are motivated to explore more content on the website whose link appears inside the position zero box. 

Personalisation is key to digital success 

Privacy is valued by every customer, but they also favours personalisation. Customised campaigns see a much higher engagement rate, positive reviews from customers and conversions than non-personalised campaigns. For this, you need to allow consumers to opt-in for data tracking and assessment to make them aware of how you intend to use their data. 

Personalised campaigns are highly dependent on customer data and insight tools. It shows the customer that you care, and therefore, brand loyalty is boosted. 

Making use of visual content 

Whilst text is still important, customers no longer want to see huge blocks of textual content. It makes it difficult for them to consume the content and understand what brands are trying to say. So, you need to use visual content to break the monotony. These may include GIFs, images or videos. You can even use visual content to relay your brand message better funnily or humorously so it will resonate with your target audience. Furthermore, visual content stays in the audience’s minds much longer than text content. 

So, these are a few of the digital marketing trends you need to tap into right away. NHANCE Digital, one of the revered digital marketing companies in London, is here if you need any assistance. Contact us, today!