Why does Optimizing Search Intent Matter for SEO?

As a marketing strategy, search engine optimisation mainly depends on how appropriately a website caters for search engines such as Google’s ranking algorithm and indexes. Everyone wants to boost SEO and get better positioned on SERP; however, the process is complex, and website owners often find it challenging to understand the various parameters on which Google acknowledges a website.

In the process of optimising, people tend to often forget about the human aspect of SEO. You must understand that people visit search engines with various questions and topics in mind and their goal is to land on the appropriate solution and information. Simply put, search intent is the purpose behind a search and why the person taps the search bar in the first place. Google cares about search intent, and its algorithm performs a commendable job of understanding the search intent of the users.

Since Google is shifting focus on enhancing user experience, and trying to offer the best results to searchers’ queries, ensuring that the content on your website fulfils user search intent is important to improve your website’s SERP performance. A full-time SEO company in Manchester like Nhance Digital can help you determine your prospect’s intent and suggest you the best solutions.

Why search intent matters for your SEO campaign

• Engages website visitors

When the content on your website fulfils the needs of your target audience, you will drive more traffic to your website, who will spend more time on your website, engage with your content, and interact with your brand offerings. These actions are likely to boost your website’s rank, leading to more people visiting your content and driving relevant traffic to your website.

• Boosts retention rate

Matching search intent is crucial as it helps to retain the leads on your page. If you provide your audience with thorough and relevant information that solves their query, you are eliminating their need to go to multiple websites for the same information, thereby boosting your retention rates. A leading SEO company in Manchester can help you generate relevant content with the latest information, ensuring that your websites offer on-point solutions and information that solves the queries of your users.

• Helps to gain authority

When you provide solutions that are actually what people are looking for, you can build your authority in the position and earn the trust of people. It tells your audience that your website is a credible source of information for their problems and you are knowledgeable about your industry. This will likely bring more leads to your website and boost SERP rankings.

• Improves brand awareness

Brand awareness is a primary goal of most businesses. Mainly it is the content on a website’s landing page that drives relevant leads to it. So, if you want to increase brand awareness, whether you are a big brand or a local small business, matching search intent is one of the best SEO approaches you can adopt. A reliable company offering local SEO services in Manchester can help position your brand as a reliable entity in your area.

These are some of the reasons why you must pay attention to search intent while crafting your SEO strategy. If you are looking for great SEO solutions, get in touch with Nhance Digital today and enquire about our local SEO services in Manchester.