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Why Is Seo Important In Web Design?
NHANCE Digital
October 25, 2022

Why Is Seo Important In Web Design?

If you have ever dealt with digital marketing, then you must have heard of SEO or Search Engine Optimization. SEO is used by Google to rank the SERPs or Search Engine Page Results based on how the data is relevant to the actual search. Hence, SEO can greatly impact web traffic and is increasingly becoming a part of web design. If you are looking to hire a web design company in the UK that can help you design your super cool and creative website, then do not forget to look into an SEO services company in London that will help your website reach the right audience.

4 Ways Seo Plays A Role In Your Web Design:

Web design and SEO are more closely associated than you think. A web design company in the UK can optimize your website while maintaining its aesthetics with the help of SEO.

  1. Increases the speed of the website: Customers are impatient, and they do not like to wait for a website that takes too long to load. A Google-friendly website can be designed using SEO in vital touch points like the home page, image tags, support page, or product listings.
  2. Increases website traffic: Google will give your website a high ranking when using the most relevant keywords on your website. Therefore, you show up as soon as your customers start their search.
  3. Reaches customers at all stages of the sales funnel: If you are using the correct keywords, then you can reach the customers at any stage in the sales funnel. Say you sell prom dresses, and use the keyword silk prom dress. You can get a customer who is at the awareness stage or the one at the decision stage to check the prom dresses.
  4. It does not break your bank every time someone clicks on your website: Under the PPC model, every time a visitor clicks on your website, you have to pay Google. However, a website visit is not equivalent to sales. However, in the case of SEO, there are no such payment schemes.

Some Dos And Donts Of SEO In Web Design:

Dos:

    • Images have a significant impact on a website visitor, especially if it is an e-commerce website. You can optimize the high-quality images and use proper tags for them to enhance the website’s SEO.
    • Using local SEO can drive more traffic to your website and store. If you are a UK-based SEO expert running an agency, then using the phrase SEO services company in London will get you new customers based in the same area.
    • You can use high-quality backlinks and methodically place the content that Google finds trustworthy and increase your website’s visibility.

Donts:

    • Do not squeeze in too many keywords in the URL. Choosing a domain name and a few relevant keywords indicating what you do is sufficient.
    • Do not have too many web pages with the same keyword because that confuses Google, and all of your webpages fight against one another to rank #1, leading to keyword cannibalism.

Now that you know the relevance of SEO in website design, start your research on the best web design companies in the UK.